{"title":"AXEL \u0026 ASH","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003eThe idea of Axel \u0026amp; Ash was born when a 18-year old eager Swede voyager (Axel) went travelling the world wide and far but never could find the perfect journal to jot down all her memories in. She knew exactly what she wanted in her mind, but the timeless, unique piece she was looking for just didn't exist, so she kept thinking that she was going to craft one herself. Fast forward to a late summers night 8 years later, Axel had been inspired to write down her bucketlist (which you can also find printed on the inside of the 'My Bucketlist' cover) and when sharing it with Ash she realized they both had #13 'start a business' on their list. With the strong love for the art of journaling, burning passion for creativity \u0026amp; design and endless love affair of travels, Axel realized that this was the time to fulfill the dream she'd had for a long time - to start designing chic, inspiring travel \u0026amp; dream journals filled with quirky writing prompts for everyone who wanted to capture their days, thoughts and memories in style! And so, co-founded by Axel \u0026amp; Ash design \u0026amp; publishing house 'Axel \u0026amp; Ash' was born, with a mission to share our zest for life by motivating people to be wild, free and chase their dreams. \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eWe’ve since turned what we live and breathe into designing fun, stylish journals that inspire and provoke curiosity amongst jet-setters and dreamers around the globe. \u003cspan\u003eToday, Axel \u0026amp; Ash books are getting picked up by the world’s style-makers and jet-setters from Sydney to London and Paris to Hawaii. \u003c\/span\u003e\u003cspan\u003eDesigned with care and purpose, o\u003c\/span\u003e\u003cspan\u003eur bestselling ‘Insert YOUR Story’ series offers timeless keepsakes and ultimate gifts for curious minds and globetrotting souls. Our products are now \u003c\/span\u003e\u003cspan\u003e sold in over 500 of the most respected concept, fashion, home and bookstores across the globe with an extensive list of stockists ranging from small independent stores like the iconic Foyles in London, AUST. in Los Angeles, White Bohemian in Palm Beach, to the internationally renowned Anthropologie, Urban Outfitters and Barnes \u0026amp; Noble stores. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eDesigned with care and purpose, every Axel \u0026amp; Ash piece is created to suit people from any walk of life, to capture their stories in style. Favoured by style-makers and jetsetters from Sydney to New York, the ’Insert YOUR story’ series has pride of place in most respected concept, fashion, home and bookstores across the globe ranging from small independent stores like the iconic Foyles in London, AUST. in Los Angeles, White Bohemian in Palm Beach, to the internationally renowned Anthropologie, Urban Outfitters and Barnes \u0026amp; Noble stores. While most journals on the market today are generally bare and repetitive, Axel \u0026amp; Ash journals are standout products for those who want a more unique, personal touch They’ve been carefully designed to capture your days, thoughts and memories in style, and keep all your cherished experiences alive for years to come.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eSince Ash left in 2020, the company is now sole, t\u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"\" title=\"Edited\"\u003ehe company is now solely \u003c\/span\u003erun by Axel and an amazing team of creatives around the world creating products and projects for like-minded dreamers\u003c\/span\u003e\n\u003c\/div\u003e","products":[{"product_id":"becoming-mama-a-pregnancy-journal","title":"Becoming MAMA - A pregnancy journal","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"text-center\"\u003e\n\u003cdiv class=\"product-description rte\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003cspan\u003eBecoming a mama is one of the most deeply transformative, physical, emotional, and spiritual times in a woman’s life. Designed in celebration of this divine journey, \u003cstrong\u003eour  pregnancy\u003c\/strong\u003e journal is here as a sacred space for the expecting mama to take time to tune in, reflect, document and connect with her maternal instinct and divine feminine strength. \u003c\/span\u003e\u003cspan\u003eServing as a calming companion and helpful guide, this unique part-journal, part-cherished keepsake is here to capture the most transformational journey of all - the year when You become Two.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe\u003cstrong\u003e pregnancy journal\u003c\/strong\u003e features 52 weeks of journaling over 4 trimesters with \u003cstrong\u003enew\u003c\/strong\u003e carefully curated different prompts every week, inspiring interviews with Mamas like @montanalower and @thebirdspapaya and impactful imagery from creatives all around the world. Includes lists pages for baby names, Dr. appointments, birth bag packing, first guests and more. 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Available in either black or white, these luxurious gold-dipped ballpoint feather pens are designed to inspire and drive your journalling endeavours, transporting your words from mind to paper. They’re designed with refillable 1mm black ink and each come along with a weighted brass stand that will look timeless on your desk, packaged in a beautiful luxe box to hold onto.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Little Package","offers":[{"title":"Default Title","offer_id":39699772375118,"sku":null,"price":43.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/2415\/2142\/products\/image_63dd1530-739d-42a1-9c1b-2572b8406ddd.jpg?v=1646047523"},{"product_id":"press-pause","title":"Press Pause","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"text-center\"\u003e\n\u003cdiv class=\"product-description rte\" itemprop=\"description\"\u003e\n\u003cp\u003e\u003ci\u003ePress PAUSE\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eis a space to take time out each week and reflect on where you are. 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